Anico Animation Studio Logo

Insights

A collection of some insights from my journey through the world of motion design, animation and marketing.

5 Ways To Use Animation To Educate Your Audience – With Examples.

Explainer videos, tutorials, social media, web + app animations, and events. Each way has a different technique for getting your…

Is 2D animation still popular?

What is 2D animation and is it popular? 2D animation is a great way to create visual stories! It’s all…

How Animation & Visual Storytelling Builds Trust.

Trust in the business world means being comfortable and believing that what we buy will meet our expectations and goals.…

How Do We Create An Animated Video When Our Tech product Is Constantly Changing?

There are three ways to create an animated video that can live on after product changes. The first option is…

How To Get People To Click Play On Your Animated Explainer Video.

No one will see your explainer video if they don’t click play. You need to give them a reason to…

The Motion Design “Visual Hook”

A hook is a tactic marketers use at the start of a piece of content (often on social media where…