B2B | SaaS | Software | R&D | Explainer Video
EmpowerRD wanted to create a clear, engaging explainer video for their new website. The goal was to help potential customers understand what sets EmpowerRD apart in the R&D claims space, focusing on the combination of their platform and personal service. The video needed to demystify the process of making R&D claims, providing clarity while maintaining a professional tone.
The script was carefully crafted to follow a logical narrative, explaining how EmpowerRD combines a user-friendly platform with expert guidance to streamline the R&D claim process. The core message of the video centered on simplifying R&D claims. EmpowerRD offers both a cutting-edge platform and expert service, and the video needed to communicate how this combination makes the claims process easier and more efficient for businesses.
We created a modern, professional visual style that fit seamlessly with EmpowerRD’s brand. The video’s design was clean and minimal, using simplified visual elements to give a sense of clarity and ensure that viewers could easily follow along. At the same time, we infused personality into the video to keep it engaging, without straying from the professionalism required for something as precise as legal claims.
The explainer video successfully communicated the unique value of EmpowerRD’s combined platform and personal service. This built trust with viewers, encouraging them to self-qualify and helped speed up the sales process. The video became a key asset on their website, supporting both brand messaging and customer education.