Animated Video
B2B | Hardware | 3D
Plextek, a leading technology innovator, sought to create an animated video that would showcase the benefits of mmWave technology and demonstrate how Plextek’s bespoke solutions can be tailored for various industries. The video needed to highlight their ability to create customized mmWave solutions that are safer, more reliable, and adaptable for demanding environments.
The video communicated several key messages to convey the advantages of Plextek’s mmWave solutions. First and foremost, the focus was on safety. As Plextek’s mmWave technology is inherently robust, it provides a more reliable and safer option for safety-critical systems. This emphasis on reliability was crucial in establishing trust in Plextek’s ability to meet high safety standards.
The video also explained that Plextek offers a service, not just a product. Their mmWave solutions are fully customizable to fit specific client needs, ensuring each solution is tailored to the unique requirements of the industry. Customization is vital to getting the most out of mmWave technology.
The animation focused on a clean, simple, and modern 3D design to clearly illustrate the range of mmWave capabilities. By using 3D visuals, we were able to fully demonstrate the flexibility and functionality of mmWave technology in an accessible way. This clean aesthetic made the technical aspects of the product easy to grasp, ensuring that viewers could understand its capabilities without becoming overwhelmed by complexity.
It was essential that the visual style of the video was coherent with Plextek’s newly designed website. As the website is the main platform where the video would live, the visual style of the animation needed to fit.
The animated video successfully showcased the unique benefits of Plextek’s mmWave solutions, positioning the technology as an advanced, customizable, and reliable option for a variety of industries. The clarity of the key messages combined with the clean and professional design helped reinforced Plextek’s reputation as a leader of bespoke mmWave technology solutions.