Risk Management | B2B | SaaS | Explainer Video
We created an animated explainer video to be used on the website as well as pre-sales collateral to get the conversation started. It showcases the benefits of the platform and connects with prospects in a way that makes them interested in learning more about RiskSmart and take the next step to book a demo.
Risk management is serious, so most of the animation will be smooth, clean and clear, just like the platform. We wanted the animation to show trust, professionalism and simplicity.
From a visual perspective, we wanted to use the brand style that had already been established but push it a little further to keep it engaging. We kept the use of the outlined, black-and-white photos but brought them to life and only used them sparingly to create more contrast when they were on screen. For the UI we kept it fairly abstract whilst still making it obvious it's for risk management as it will give the animation a longer shelf life as the product UI evolves over time.
