Project: SparkLayer

Our first goal was to create an animated explainer video that effectively communicated the benefits of SparkLayer's advanced B2B ordering solution for existing e-commerce sites. The problem they faced was a lack of clarity regarding what their platform did and how it worked, resulting in confusion among prospects. They needed a quick and engaging way to educate potential customers and generate more sales.

To address this challenge, we developed an animated explainer video that simplified the solution and highlighted its key benefits. Through visually engaging dashboard animations and abstract elements, we showcased how the SparkLayer platform seamlessly integrates with existing e-commerce websites.

Our approach focused on ensuring that the ideal customer profile, remained engaged throughout the video. We carefully curated the content to include all the essential information that prospects would want to know about the platform.

By creating an easy-to-understand animated explainer video, we successfully addressed the problem of confusion and provided a clear understanding of the SparkLayer solution. The video served as an effective tool to educate prospects, leading to increased sales and a more informed customer base.

A close up of the shopping bag icon animation.

Working with particles to create the confetti burst.

Original storyboard with the script in place.

Illustrator file showing the artwork concept.

The next task was to craft an animated video that created hype around their new technology for the B2B e-commerce sector. The main distribution will be when presenting their solution and integration to e-commerce platforms.

Our focus was on creating a video that resonated with the tech-driven future while evoking emotions of awe and wonder. The core mood was defined as tech, future, modern, exciting, and epic, providing the foundation for the design direction. We used their existing branding style for SL Ignite but expanded it into motion and used a few extra elements to bring it to life.

For the typography - we went for bold and modern fonts that screamed confidence and authority. The message had to be snappy, so we arranged the text in a way that kept you hooked from start to finish.

To complement the visuals, we carefully selected futuristic audio that aligned with the objective of generating excitement and wonder before filling in with sound effects synchronized with the motion to add an extra layer of energy and polish to the final video.