The project was to promote the platform with paid ads. We wanted to show off the unique way of moving your avatar around and make the space feel alive with organic interactions. We create a mix of ads, some of which were short and to the point and some were longer form explaining the features and benefits in more detail.

We where also tasked with creating some animated graphics for the new website. We wanted to bring that sense of organic space from the social media ads into the website graphics. We created an array of animated GIFs that showcase different aspects of the platform as well as a few static illustrations for use in the sign-up process.