Virtual Space | B2B | SaaS | Social Media Ads | Web Animations
The primary goal of this project was to promote the platform through targeted paid ads, highlighting its unique avatar movement and creating an engaging, lively atmosphere. I aimed to showcase the platform’s organic interactions and capture the attention of potential users. I also created a set of matching web animations to help with conversions on the site.
The overall look and feel of the ads and website graphics were designed to reflect the platform’s vibrant, interactive nature. My approach included crafting a mix of ads that varied in length and style. The shorter ads were designed to grab attention quickly, while the longer ads provided a more comprehensive overview of the platform’s unique capabilities. By emphasizing the innovative way users can move their avatars and interact within the space, I aimed to create a sense of curiosity and interest among potential users.
The advertising campaign achieved impressive results, with a marked increase in user sign-ups and engagement on the platform. The vibrant ads attracted a wider audience, and the animated web graphics helped maintain interest and guide new users through the sign-up process.