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Virtual Space | B2B | SaaS | Social Media Ads | Web Animations

Project: Wonder

Objective

The primary goal of this project was to promote the platform through targeted paid ads, highlighting its unique avatar movement and creating an engaging, lively atmosphere. I aimed to showcase the platform’s organic interactions and capture the attention of potential users. I also created a set of matching web animations to help with conversions on the site.

Design & Animation

The overall look and feel of the ads and website graphics were designed to reflect the platform’s vibrant, interactive nature. My approach included crafting a mix of ads that varied in length and style. The shorter ads were designed to grab attention quickly, while the longer ads provided a more comprehensive overview of the platform’s unique capabilities. By emphasizing the innovative way users can move their avatars and interact within the space, I aimed to create a sense of curiosity and interest among potential users.

Results

The advertising campaign achieved impressive results, with a marked increase in user sign-ups and engagement on the platform. The vibrant ads attracted a wider audience, and the animated web graphics helped maintain interest and guide new users through the sign-up process.