Part of marketing is education and making sure our audience actually remember our messaging.
The easiest, but most expensive, way to do this is with volume. Just keep slapping them with your message over and over across the internet (and real world too).
But this becomes a game of quantity over quality and most companies can’t compete with the big dogs – Plus, when you stop sharing, they stop remembering.
A better way is to design your message and delivery to be memorable from the get go.
I like to:
→ Try and include something unique and novel, both in the messaging and the visual design.
→ Connect with the viewer emotionally by showing a true understanding of their problem/situation.