It’s storytime! 📖
Storytelling can be a great way to explain the benefits of more complex tech solutions whilst connecting with your audience and their situation.
A common story outline is:
→ Start in the comfort zone.
→ Something happens that puts you into a crisis or makes you wish for a better solution.
→ You search and find the solution, maybe with a mishap along the way.
→ Your now much better off than when you started and can’t imagine life any other way.
Let’s use the example of a simple task manager and plug that into the story outline:
→ You start in the comfort zone, just doing your tasks as they come in to your email inbox.
→ You forget to do an important task, you rush to try and find it buried in your inbox, do a rushed job and get some bad feedback.
→ You search for a better way to manage tasks so that they can never be missed, especially something so important.
→ Now you’ve found the task manager, you’ve never missed a task again, in fact, your more organised that ever and have more free time.
Now this is a little cheesy I get it. You don’t have to do the whole “Meet Greg, He has been a manager for 5 years now…” thing. – Please don’t.
Just use the outline as a rough guide to the flow of the script. We tend to think of stories as fiction, fantasy, and a whole world built for our imagination but when done correctly, it often doesn’t feel like a story at all.
