Before we start creating, it's important to know the objective of the animation, how it is to be distributed and where it fits in the customer journey. All these help guide the design process so that we create an animation that actually gets results.
Script & Moodboard
To capture the essence of your message and connect with your audience, we create a concise and engaging script based on the session. Our team focuses on crafting a script that is short, snappy, and effectively communicates your key points. Additionally, we develop a moodboard that visually represents the desired direction of the animation. This moodboard serves as a reference for the overall aesthetic, style, and visual elements to be incorporated into the animation.
To ensure transparency and collaboration throughout the project, we conduct feedback sessions after each stage of development. In these sessions, we provide a detailed walkthrough video that explains the progress made and any design decisions that have been implemented. This allows you to gain valuable context and insights into the work completed thus far. We encourage you to provide feedback during these sessions, as your input is vital in shaping the final outcome. Any changes or adjustments you request will be promptly addressed, and we will continue to iterate until you are completely satisfied before moving on to the next stage. Our goal is to create a seamless and iterative feedback process that guarantees the end result meets your expectations and vision.
To bring your animation to life with a captivating and professional voiceover, we offer you a range of options to choose from. These options include different voiceover artists who specialize in various tones, styles, and accents. Once you have made your selection, we proceed to send the finalized script to the chosen voiceover artist for recording. Our team works closely with the artist to ensure that they understand the intended tone, pacing, and emphasis required for the narration. By collaborating with experienced voiceover professionals, we strive to deliver a high-quality and engaging voiceover that complements the visual elements of the animation.
To visualize the flow of your story and make any final adjustments to the script, we develop a storyboard. This involves creating rough sketches of each scene, depicting the key moments and transitions within the animation. The storyboard serves as a visual roadmap, allowing us to ensure that the narrative unfolds coherently and effectively communicates your message. The storyboard is a critical step in refining the story's visual direction and acts as the foundation for the animation.
Artwork & Styleframes
To provide you with the custom visual style that will be implemented in the final animation, we create styleframes based on selected frames from the storyboard. These styleframes combine elements from both the moodboard and the storyboard, giving you an idea of how the overall aesthetic and visual design will be translated into the animation. This ensures that the visual direction aligns with your expectations and captures the desired look and feel. This stage allows us to refine the artistic choices and make any necessary adjustments before proceeding to animation.
Animation & Audio
Once the styleframes have been approved, we embark on the animation phase, where we breathe life into the visual elements of the project. Our team meticulously animates each scene, adding intricate details and ensuring a smooth flow of movement. Simultaneously, we integrate the audio components to enhance the overall experience. This includes incorporating the voiceover, sound effects (SFX), and background music, carefully synchronizing them with the animation. By seamlessly blending these elements, we create a cohesive and immersive audiovisual experience that captivates your audience and effectively conveys your message.
Once the animation and audio have been completed, we carefully package up the final deliverables for you. This package includes the completed video, ready to go.